The shopping cart uses ON/OFFline

The online shopping experience is different from the in-store buying experience. It’s one of those things that is very easy to find an item on the internet and then buy it, but still more difficult to do the check out than in-store. That’s why Buyzooka offers a way for you to “add this to your cart” or “Buy now” on items you like, so that when you’re ready to buy them, they are automatically added with no more work from you.

Thing is, when you remove the step of actually adding stuff to the cart, you remove a big chunk of information: you are not convinced that those items are what you want.

The process that online stores have created in order to let users add items to their cart is broken. It doesn’t allow for users to make a clear choice on whether or not they want the item.

In-store buying is a very different experience. Going into a store and actually checking out the item is an important part of the buying process. In-store shoppers are in control because they are choosing whether or not they want to buy something.

So why can’t online stores do the same thing? There’s value in letting users be aware of a product but not be in control. Giving them the choice of whether or not they really want it.

Certainly, there are online stores that have expanded their buying process to include shopping carts :Amazon’s “wish list” and Facebook’s “buy” buttons are great examples. But they are still different experiences — and the difference isn’t very clear to the user. With Amazon’s wish list the page looks like a shopping cart, but clicking “add to cart” doesn’t actually buy anything. It’s a very abstract experience. In Facebook’s case, it’s not as clear that clicking the “buy” button will actually purchase something.

So if you’re going to let users check items out, you need two things: a clear choice on whether or not the user wants the item, and a clear process for actually buying the item.

In Buyzooka, our team studied and improved upon the in-store buying experience. We found that customers almost always have a very clear idea of whether they want an item or not when they’re standing in front of it when in-store. The difference is that they don’t know how to make this decision when they’re shopping online.. These are ways for users to put items on a list so that when they’re ready to buy something it’ll be there waiting for them.

Thanks to Buyzooka, you won’t need to open a dozen of shopping carts for the items you wish to purchase, preventing you from losing track and wasting time. The unique nomad cart follows the shopper journey and allows you to collect cool stuff in a single universal basket, without items and time limits, for a stress-free experience.